In the 1920s the first Concours d’Elegance was staged as an elegant marketing effort in France. The custom automobile coach builders and fashion couturiers of Paris were making luxury products of important design and wanted a new and different way to reach their markets. In an effort to create a unique way to reach the market, an idea was developed of a grand exhibition combining both automobiles and fashion.
Different than its past Concours forerunners, the aim of Concours d’Elegance of America is to exhibit prestigious collector cars as well as offer an automotive art exhibition, a vintage car auction, Mode du Concours and social events!
For its first 32 years, the Concours d'Elegance of America was held at Oakland University's Meadow Brook Hall. Beginning in 2011 this world-class event will be held on the grounds of the Inn at St. John’s in Plymouth, Michigan.
In this tradition of showcasing classic, rare and magnificent automobiles, our car selection committee will again invite a unique collection of cars to be displayed on the beautiful grounds of St John’s.